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The human body doesn’t come with an instruction manual, so humans decided to create systems and processes to study and understand how the human bod...

  When to comes to marketing Chai in Australia, there are two key demographics Chai companies generally target: 1. Yoga-loving, health-conscious, ...

According to whom? This is what crosses my mind when I see ads pop up from my fellow Chai companies touting their Masala Chai blends as being “the...

And I’m not just talking about the old school heavily processed sugary milk-based powder that dissolves to make "Chai". Some people love that stuff...

To understand why I think Chai Concentrates, which seem to be all the rage these days, are awful, we need to first understand the science behind fl...

That title represents everything we decry in the marketing of Chai. If you've been here before, you would have noticed that the words "authentic" a...

On average, over 5 million tonnes of packaging is discarded in Australia every year. Do we realise how much this is? Let's put that into perspectiv...

It seems like all of a sudden, there are a hundred different plant-based cane sugar-alternative sweeteners on the market (in the western world, I m...

There is a perception that Chai is drunk by health fanatics for those mystical healing properties of spice. If you are one of these health fanatics...

Eastern spirituality, life force, enlightenment... If you’re buying into Chai marketing that exploits these concepts, it’s time to take a look at g...

Tea production in India is rife with human rights violations. If you thought slavery was dead, you are in for a rude shock. Tea is Big Business As...

Once upon a time, tea was grown exclusively in China. As we know, the Brits are mad for tea. They couldn’t get enough of that stuff, but China did...